GameFreak's marketing strategy is brilliant. With the upcoming Ruby/Sapphire remakes, GameFreak have decided to take marketing to a whole new level.
Team Magma's goal is to expand the land, right? They plan to achieve this with a ground-type that causes earthquakes.
Team Aqua's goal is to expand the sea, which they plan to achieve via floods, with a water-type that causes tsunamis.
Look forward to the Ruby/Sapphire remakes in 2011.